Difference between the Priority Inbox and Social Feeds
When you want to engage with your audience and keep up with the conversation, you have two options under the Activity area within Sendible: the Priority Inbox and the Social Feeds views.
Things to know
- Find the Priority Inbox and Social Feeds in your dashboard under Activity.
- The Priority Inbox displays activity across multiple social profiles, while the Social Feeds view shows one profile at a time.
- The Social Feeds view is real-time, while the Priority Inbox is delayed.
Quick comparison
| Priority Inbox view | Social Feeds view |
| The Priority Inbox aims to easily identify important messages and take action in one place across all profiles, including delegating conversations to specific team members. It also allows you to monitor your brand’s reputation using sentiment analysis. | The purpose of the Social Feeds view is to provide a real-time view of your individual social profiles. |
| Messages delayed up to 2 hours | Messages appear immediately |
| Organised chronologically across all social profiles | Organised by social profile |
| Shows message sentiment | (not available) |
| Can reply to messages | Can comment/reply to messages on some social platforms |
| (not available) | Links to the message on the social platform |
| Clicking on a profile name opens that account in a new browser tab | Clicking on a profile name opens that account in a new browser tab |
| Threaded discussions available | Threaded discussions visible |
| Inbox/task list | Real-time social feeds |
| Only shows messages from profiles where, during their connection, the Priority Inbox was selected as an option for notifications | Only shows messages from profiles that allow social feeds to display |
Priority Inbox
The Priority Inbox is designed to serve as a place to find your message notifications (an alternative to receiving them by email) and display 'actionable engagement' to view and respond to. Only profiles with settings set to send notifications to the Priority Inbox will appear here.
What types of notifications will appear? Examples include a conversation on Facebook, an Instagram comment, or a LinkedIn mention. The specifics of what is pulled in and how you can interact are determined by the type of social profile.
It also provides a sentiment rating—positive, negative, or neutral—for each message. You can also translate or assign items to your colleagues in the Priority Inbox.
Best practice: Treat it like an email inbox or a task list—take action on it, and you can archive it to mark it as done.
Social feeds
The Social Feeds view is designed to allow you to keep up with messages on your individual social profiles and interact with your audience in real time. It shows both the actionable engagement and the home feed for each social profile.
The options appearing in the Social Feed differ between social sites, depending on the actions they provide via their API.
There are some actions that you can take that are identical to what you can do in the Priority Inbox such as replying to a comment, but you will be able to see the original post along with the comment thread.
Have more questions?
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