Include a call to action in a Google Business post
This article covers adding a Call to Action in your Google Business post. When creating a post for a Google Business profile, you'll find that you have the option to add a Call To Action (CTA) button in your post, which allows you the following options:
- Part of the post body
- Learn More
- Book
- Sign Up
- Order Online
- Buy
- Call now
Important: If you add a CTA button in your post without pasting a link into the Compose Box, then when the post goes live, the CTA button will not appear. Do not remove the URL from the post after the link preview has been created, as this goes against Google's posting rules.
You can create a post for your Google Business profile by following the steps outlined below:
- Select your Google Business profile
- Include a URL in the body of the post in the Compose Box
-
Select the CTA button you want your post to display
Caution: If you select the Part of the post body option, a CTA button will NOT be added to your post, and the person viewing that post will need to click on the link in your post in order to be redirected to that page.Tip: If you select the Call Now button option, you will need to set up your business's number in the profile section within Google Business in order for that button to work as expected.If you select any of the other buttons, when your post publishes on Google, it will display that option as a button in the post when it's published.
For instance, if you create a post that contains a URL and then select the Learn More button in the Compose Box, then when your post goes out the Learn More button will be displayed like this: