Your hotel or resort is prepared for a busy holiday season. But is your social media strategy ready to secure bookings for next year? The battle for guest attention and early-bird reservations starts now.

Q4 is the critical time to plan and execute a winning strategy for 2026 success.

Stop reacting to trends and start building a powerful, long-term content plan.

What you’ll learn:

• Q4 content pillars for profit: Discover high-converting content ideas that drive early bookings for 2026. We will share proven tactics to promote winter specials and secure high-value packages. Learn how to highlight your unique guest experience.
• Converting followers into guests: Master the art of direct booking conversion from every social channel. Get actionable strategies to reduce reliance on third-party booking sites. We will show you how to structure posts for maximum booking intent.
• The multi-property management challenge: Hear directly from our experts about the most common pain points faced by hospitality groups. Get practical answers on maintaining brand consistency across all hotel locations. Learn how to streamline team collaboration.

• Set up your perfect social media management workflow: Our success team will demonstrate the exact workflow inside Sendible. See how to effortlessly schedule posts, track performance, and report results across your properties. Organise your team and content with ease.

Want to jump to a specific talking point?

• Four common questions - 04:53
• Which platform, what content - 05:53
• How often should I post - 11:20
• What kind of content to post - 13:56
• Why is evergreen content so important - 18:00
• Common challenges - 20:15
• Setting up your users - 27:15
• Setting up approval workflow - 29:30
• Smartqueues - 32:30
• Content Libraries - 34:43
• Running reports - 39:20