Social sites like Facebook, X (Twitter), LinkedIn, and Instagram expect that you will post content to your channels that not only adheres to their terms and conditions but also creates a positive environment for other users of that social network as essentially social posting should be posting and should aim to engage and start conversations rather than being purely promotional posting or similar which can lead to a negative environment. 

Below are some posting behaviours that lead to a negative environment and can cause issues with posting on your social channel.

• Spam - sending out content that has no benefit to your audience other than selling products.
• Irrelevant - posts that have nothing to do with where you are posting them.
• Trolling - being argumentative and making people angry or frustrated.
• Repetition - people don't like repetitive behaviours.

We have some safeguards added into Sendible to reduce the likelihood of the above behaviours, such as:

• Posting limits so that you can only post a certain number of social posts per day from a user account.
• Only able to schedule posts to repeat at most once per day.
• Providing the option to use Queues to make posts look more organic.

You may still hit what is called ‘throttle limits’ where a social site suspends your social account or Page because you’re posting too often, so please bear in mind that it’s not about quantity but quality when it comes to social media posting.

It’s also worth noting that social sites are becoming more active when it comes to this type of posting behaviour, meaning that you may find that related posting profiles on your Sendible account are often disconnected, which is done from the social site’s end and that if the behaviour continues, they may suspend or delete your social account or page entirely.

There is only so much we can do on our end to help our users adhere to proper posting behaviour, so it’s ultimately up to you, as the user, to ensure you’re posting relevant and engaging content.