Reports glossary

This article provides more information on our most popular report modules available by default in Quick Reports and can be added to branded (custom) report. There will also be a linked "Cheat Sheet" for each quick report type, which provides more information for that report and the modules included in it.

Note: The ability to select the current date when choosing a date range for the report will not be available. The ability to not choose the present day ensures that you have all the data for the select date range without waiting for more data.

Engagement Report

Audience: Data reflects the total number of fans and followers across all profiles
Post Engagement: The total number of likes, shares and comments across all profiles
Posts Sent: Total number of posts published to all your social media accounts.
Mentions: Total number of mentions received across all your social media accounts
Audience Split: Audience size of your top profiles and which ones gained the most followers
Interactions: Number of likes, comments and shares
Clicks: Number of clicks when a post contains a trackable link

For more information, read our Engagement Report Guide.

Facebook Report

Note: You can filter your report in quick selections of Yesterday, Last 7 days, Last 30 days and Last 90 days.

Post Impressions: The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.
Page Reach: The number of people who had any content from your Page or about your Page enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more.
Page Engagement: The number of times people have engaged with your posts through reactions, comments, shares and more.
Post Consumptions: The number of times people clicked on any of your content.
Page Audience Growth: The net number of new Page likes which is calculated by adding organic likes with paid likes minus any unlikes.
Publishing Behaviour: Metrics generated by Sendible. There may be some discrepancies with Facebook.
Organic Impressions: The number of times your Page's posts entered a person's screen through unpaid distribution.
Paid Impressions: The number of times your Page's posts entered a person's screen through paid distribution such as an ad.
Viral Impressions: The number of times your Page's posts entered a person's screen with social information attached. Social information is displayed when a person's friend interacts with your Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Total Impressions: The number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos and more.
Users Reached: The number of people who had any of your Page's posts enter their screen. Posts include statuses, photos, links, videos and more.
Reactions: The total number of Facebook reactions, including reactions made when the post is shared (these include like, love, haha, wow, sad and angry).
Comments: The number of people who are commenting on your posts.
Shares: The number of people sharing your content.
Other Engagements: Other types, such as check-ins.
Page Fans: The number of people who have liked your Page.
People Reached: The number of people who have seen any content associated with your Page.
People Engaged: The number of people who share stories about your Page (these include likes, comments and shares).
Engaged Users: The number of most active users posting and commenting on your Page.

For more information, read our Facebook Page Report Guide.

Instagram Report

Followers: Data reflects the total number of followers on your Instagram profile
Following: The total number of people you are following
Posts: Total number of posts published to all your Instagram profile

For more information, read our Instagram Report Guide.

LinkedIn Company Report

Note: Data is returned from LinkedIn on a 12-hour basis through their API. However, reporting data is "pulled" whenever we generate a report by going to the reporting section. Based on the above, the current day's data will not display correctly until 24 - 48 hours has lapsed. To assess the previous month's data (up to the last day of the month), you would need to wait until the 48 hours have elapsed on the next month for this to be accurate.

Impressions: Number of how many times LinkedIn members have seen your content
Engagement: The total number of likes, shares and comments
Clicks: Number of times viewers of your content have been engaged enough to click through to read the full story

For more information, read our LinkedIn Company Report Guide.

YouTube Report

Videos: Total number of videos published to your YouTube account
Subscribers: Total number of subscribers
Posts Sent: Total number of views

Google Analytics

Page Views: Total number of page views
Visits: Total number of unique visitors
Bounced Rate: People who navigate away from the site after viewing only one Page (lower the better)

For more information, read our Google Analytics Report Guide.