Reports Glossary

Engagement Report

  • Audience: Data reflects the total number of fans and followers across all profiles
  • Post Engagement: The total number of likes, shares and comments across all profiles
  • Posts Sent: Total number of posts published to all your social media accounts
  • Mentions: Total number of mentions received across all your social media accounts
  • Audience Split: Audience size of your top profiles and which ones gained the most followers
  • Interactions: Number of likes comments and shares
  • Clicks: Number of clicks when a post contains a trackable link

Facebook Report

  • Impressions: Number of times your content was shown, a unique user can have multiple impressions
  • Reach: The number of unique users who were served at least one impression of your content
  • Page Engagements: The number of people that clicked anywhere within your Posts.
  • Post Consumptions: The number of people that clicked or created a story anywhere on your Page, including liking your Page.
  • Reactions: The total number of Facebook reactions (these include like, love, haha, wow, sad and angry)
  • Shares: The number of people sharing your content
  • Comments: The number of people who are commenting on your posts
  • Virality: Number of unique people who interacted with your post divided by the number of people who saw this post.
  • Reach: The number of people who saw this post
  • Viral Impressions: The number of impressions of a story created by your users about your Page
  • Paid Impressions:  The number of impressions of a Sponsored Story or Ad pointing to your Page
  • People Reached: The number of people who have seen any contact associated with your Page
  • People Engaged: The number of people who sharing stories about your Page (these include likes, comments and shares)
  • Engaged Users: The number of most active users posting and commenting to your Page

Twitter Report

  • Daily Exposure: The total number of potential times your content has been shown
  • Post Engagement: The total number of likes and retweets
  • Reach: Reach is the maximum potential audience size who may have seen your Tweets
  • Klout Score: Track your Klout Score to understand how your social influence is evolving

Instagram Report

  • Followers: Data reflects the total number followers on your Instragram profile
  • Following: The total number of people you are following
  • Posts: Total number of posts published to all your Instagram profile

Google+ Report

  • Followers: Data reflects the total number followers on your Instragram profile
  • Posts: Total number of posts published to all your Google+ account
  • +1's: Total number of +1's given by your audience on your published posts

LinkedIn Company Report

  • Impressions: Number of how many times your content has been seen by LinkedIn members
  • Engagement: The total number of likes, shares and comments
  • Clicks: Number of times viewers of your content have been engaged enough to click through to read the full story

Monitoring Report

  • Mentions: Data reflects the total number of mentions across all social media channels
  • Positive: The amount of posts where they were detected by our sentiment syntax as postive
  • Negative: The amount of posts where they were detected by our sentiment syntax as negative

YouTube Report

  • Videos: Total number of videos published to your YouTube account 
  • Subscribers: Total number of subscribers
  • Posts Sent: Total number of views
Google Analytics
  • Page Views: Total number of page views
  • Visits: Total number of unique visitors
  • Bounced Rate: People who navigate away from the site after viewing only one page (lower the better)

 

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