Video guidelines for social sites

When posting videos to any social media platforms via their API (how third-party platforms like Sendible integrate to social sites) you’ll find that there are restrictions in place which will cause your posts to bounce if you exceed them.

This is not the case when logging in and posting directly to your social media accounts (natively), however, all social media platforms apply restrictions for users posting via their API, and these restrictions differ from channel to channel.

This article will outline all these video restrictions and you can jump to the social site you need by clicking on the social site on the right of this article.

Twitter-icon.png  Twitter 

  • Recommended:
    • Recommended Video Codec: H264 High Profile
    • Recommended Frame Rates: 30 FPS, 60 FPS
    • Recommended Video Resolution: 1280x720 (landscape), 720x1280 (portrait), 720x720 (square)
    • Recommended Minimum Video Bitrate: 5,000 kbps
    • Recommended Minimum Audio Bitrate: 128 kbps
    • Recommended Audio Codec: AAC LC
    • Recommended Aspect Ratio: 16:9 (landscape or portrait), 1:1 (square)
  • Advanced:
    • Frame rate must be 60 FPS or less
    • Dimensions must be between 32x32 and 1280x1024
    • File size must not exceed 512 mb
    • Duration must be between 0.5 seconds and 140 seconds
    • Aspect ratio must be between 1:3 and 3:1
    • Must have 1:1 pixel aspect ratio
    • Only YUV 4:2:0 pixel format is supported
    • Audio must be AAC with Low Complexity profile. High-Efficiency AAC is not supported
    • Audio must be mono or stereo, not 5.1 or greater
    • Must not have open GOP (group of pictures)
    • Must use progressive scan

 92757_like_606x606.png  Facebook

  • No larger than 250 MB
  • Up to 59 minutes in length
  • Adding a YouTube link will post as a link preview which when clicked on, will open YouTube in a new tab to play the video.

color.png  Instagram 

Please Note:
The following restrictions mainly apply when posting to Instagram Business Profiles through Instagram's API, as posting with an Instagram Reminder (Post) profile is manual and will still go through the Instagram mobile app natively.
  • Format: MOV or MP4
  • Frame rate: 23-60 FPS.
  • File size: 100 Mb maximum
  • Bitrate: VBR, 5Mbps maximum
  • Duration: 60 seconds maximum, 3 seconds minimum
  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
  • Video codec:
    • HEVC
    • H264
    • Progressive Scan
    • Closed GOP
    • 4:2:0 chroma subsampling
  • Picture size:
    • Maximum columns (horizontal pixels): 1920
    • Minimum aspect ratio [cols / rows]: 4 / 5
    • Maximum aspect ratio [cols / rows]: 16 / 9
Important Note:
MOV videos might fail to post at some instances and can be less consistent than MP4 videos, but we are looking to address this ASAP

92756_play_607x607.png  YouTube 

  • No longer than 59 minutes
  • Channel icon: 800 x 800 pixels (this will get rendered to 98 x 98 pixels)
  • Video thumbnail: 1280 x 760 pixels
  • Channel art: 2560 x 1440 pixels
  • (Make sure you check the template as cropping varies widely from TV to mobile to desktop)
Important Note:
Your YouTube account will need to be verified, in order for you to be able to post videos with a duration longer than 15 minutes  

888033_logo_512x512.png  LinkedIn

  • Native Videos available to Company Pages only (Playing video inside of
  • Up to 200MB for Company Pages
  • Posting videos to LinkedIn Profiles will display as a link (Which when clicked on will open in a new tab outside of
  • YouTube links will display normally and will auto-play

109358_network_512x512.png  Tumblr

  • Any video files uploaded will appear as an image which when clicked on, will open in a new page to play the video

logo_google_my_business_color_2x_web_64dp.png  Google My Business

Important Note:
Google currently doesn't allow videos to be posted via their API, but this may change in the future

images.png  WordPress

Important Note:
Wordpress currently doesn't allow videos to be posted via their API, but this may change in the future
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