Set up geotargeting for a LinkedIn Company Page
Our LinkedIn Geo-targeting feature allows you to precisely target LinkedIn posts to a particular geographic location, be this country, state or city.
In order to use the Geotargeting feature you will need more than 300 connections within that particular geographical location, this is a limit imposed via Linkedin’s API and is the same if you are natively posting through Linkedin’s platform.
1. When first setting up or editing a LinkedIn Company Page profile, where Geotargeting is listed, select the Edit option.
2. From the Country Groups list, select the continent you would like to geo-target.
3. Once you have selected the Country Group/continent, select the Country within the selected Group.
Setting the countries to (all regions) will add the whole Country Group/continent to you Selected Criteria.
4. You then have the option to add the State/Region within the selected country you specifically would like to Geo-target.
5. Then select the Add button to add the selected location to the Selected Criteria box.
Repeat these steps to add multiple locations.
6. In order to use the Geotargeting feature you will need more than 300 connections within that particular geographical location, this is a limit imposed via Linkedin’s API and is the same if you are natively posting through Linkedin’s platform.
7. Once your Geotargeting settings for this profile have reached at least 300 target audience and you are happy with the settings, click the OK button.
You can’t save your Geotargeting Settings, until your target audience has reached at least 300.