What are the differences between an Instagram Post and an Instagram Business service?

About Instagram posting services

Early in 2018, Instagram released an update to allow third parties like Sendible to schedule messages directly to Instagram without having to prompt any action at the scheduled time. To post directly to Instagram, you need to have an Instagram Business account.

As this is still in Beta on Facebook/Instagram's end, however, there are still some restrictions to Instagram Business posting so we currently offer 2 different ways to post to your Instagram account using Sendible.

This article outlines the differences between the 2 different services and when it is best to use each one.

Instagram Post service

With an Instagram Post service you can publish the following items to Instagram:
  • A single image
  • Multiple images (not available with the Instagram Business service)
  • Videos (not available with the Instagram Business service)
  • Stories (not available with the Instagram Business service)

 

Tip:
Click here to check the Image and Video sizing guidelines for Instagram!

 

However this service won’t post automatically to your Instagram account, you will need to use our Email and/or Mobile phone notifications service to manually post the message on Instagram at the time you've schedule it for.

 

Please Note:
When you add an Instagram Post service, you will need to make sure that these notifications are set up and make sure you've installed the Sendible iOS or Android App if you wish to receive push notifications. Otherwise, even if a Scheduled post appears as Sent, it won’t post to your Instagram account. To set this up, please check out these articles:
Important Note:
An Instagram Post service is not able to pull any data for your Reports, for that you need to set up a different service called Instagram Stream. Click here to learn how to set up an Instagram Stream service up.

When your scheduled post is due to go out, you will receive a notification from us. You can then make last-minute changes to the post if needed and then post it on Instagram from your phone. 

Instagram Business Posting service 

Please note:
You have be the Admin of the Facebook page linked to your Instagram Business profile (under Page roles in your Facebook page Settings) to be able to post. An Editor access is not sufficient for posting.
Please Note:
  • Multiple images
  • Videos
  • and Stories
Are not supported currently with the Instagram Business service as it's still in Beta. It's likely that more functionality to will be released to support this at a later date and we will of course look to support this when it is available.

With an Instagram Business Profile service, you can only include a one image in your Instagram Post.

However, the Instagram Business service allows you to post directly to Instagram, as long as your personal Instagram account has been converted into an Instagram Business account.

Tip:
To convert your personal account to a Business account please check this article: To set an Instagram Business service up, please follow this guide:
Important Note:
An Instagram Business service is also not able to pull any data for your Reports, for that you need to set up a different service called an Instagram Stream. Click here to learn how to setup an Instagram Stream service. 

 

Summary 

To sum this up:

 

Instagram Post Service

Instagram Business Service

Direct Posting from Sendible

No

Yes

Can post a Single Image

Yes

Yes

Can post Multiple Images

Yes

No

Can post Videos

Yes

No

Can post to Stories

Yes

No

Pulls data for Reporting

No *

No *

*You'll need to set up an Instagram Stream service for this.

 

 

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