Add an Instagram Professional profile
Quick Facts
- To post directly to Instagram using a third-party tool, you must have an Instagram Professional account (Business and Creator).
- There must be a Facebook Page linked to your Instagram Professional Account, and you must have Admin access under Page Roles in your Facebook Page settings to be able to post.
- If you're managing Instagram Professional Accounts through Meta Business Manager, the assets need to be shared with you.
- You'll be able to add multiple Instagram Professional profiles at the same time if you manage them under the same Meta Business Manager or Facebook Profile.
- Go to Profiles > Add Profiles > Instagram to add your profiles.
- You'll be directed to log into Facebook to add your Instagram profiles, as Meta owns and maintains Instagram's API.
- The Instagram Professional API does not support audio, filters, or mixed media posts. You must use an Instagram Reminder profile to schedule audio, filters, or mixed-media posts.
- You will see reporting data for that Instagram Professional profile under the Reports area 24 to 48 hours after connecting.
Note: As we update the messaging within Sendible to reflect the inclusion of Creator profiles, you may still see references to only ‘Instagram Business’.
Step-By-Step Guide
Once you've finished reading this article, you will know how to add one or more Instagram Professional profiles to your dashboard. Adding an Instagram Professional account as a profile will allow you to post directly to your Instagram Professional account, access the analytics, and view live updates.
Head to Profiles > Add Profiles > Instagram to add your Instagram Professional profiles.
The first section of this page covers adding Instagram Professional Accounts where you have not added Instagram Professional Accounts to Sendible previously. If you have previously added Instagram Professional Accounts to Sendible, click here to go straight to this section.
Adding Instagram Professional profiles for the first time
- Clicking on Set up direct publishing, you will be directed to Facebook and prompted to log in if you're not already logged into Facebook.
- Once you’ve logged into the Facebook account with access to the relevant Instagram Professional Account, you’ll see the following screen. Select the “Continue As” button. Note: Select the "Log into another account" option should you need to add Instagram profiles under a different Facebook account.
- In the next series of screens, you will be given options to select Instagram Professional profiles that you have Admin access to and the permissions needed to schedule posts using a third-party integration. Selecting all Pages and permissions, you have Admin access to makes adding future Instagram Professional profiles much simpler.
- If you've skipped any permissions during the settings window on Facebook, you will see the following message displayed. Select the Reauthorise button to start again. Make sure to accept all permissions to add the profile successfully.
Adding Instagram Professional profiles after the first time
- If you’ve already added an Instagram Professional Account profile, we recommend clicking the “Edit Settings” option to confirm you have selected all profiles and permissions, and the Instagram Professional account is listed. Important: If during Step 3 you do not select all the Pages and permissions, you'll need to click on "Edit Settings" to select all the Pages you manage, even if you do not want to add them to your dashboard. Facebook will reject your posts, and your messages will be undelivered by not selecting all the Pages and permissions.
- You can add more than one Instagram Professional Account in one go. Click Connect for all the Instagram Professional profiles you need to add to your dashboard.
If you’re still not seeing the Instagram Professional Account you want to add displayed as an option once you’re directed back to Sendible, please see this page for further information and steps.
Adding the settings for an Instagram Professional profile
The system will automatically populate a name based on the Facebook account you’re logged into. However, this will be automatically updated to the name of the page you're looking to add once you've selected the appropriate Instagram Professional Account.
- Click on the Instagram Professional profile or the profile's name to edit the Instagram Professional profile settings.
- Within the profile Edit settings, you can select how you'd like to be notified of activity from the account through the Priority Inbox or email. You can also edit the profile name for your reference.
Note: The character limit to update the profile name for internal purposes is 50 characters.
- Clicking More, you can add custom tags to the profile, transfer or share the profile with another dashboard and reconnect the profile.