How do I add UTM tracking to my links?

This article covers how you add custom parameters to your to your site in order to track activity on those links in depth using Google Analytics. This is particularly useful when you're posting campaigns and allows you to show ROI to your business or clients. For more information about using UTM parameters in your links, please see this page.


Adding custom URL parameters

Please Note:
This feature is only available for Scale, Large, and White Label accounts.

1. Open the Compose box and click the cog next to the shorten links icon, this will open the Custom URLs menu.



2. Enter the URL you want to insert into your post.

3. Enter the parameters and values you wish to be appended to the URL.

4. Press Insert.

Please Note:
The URL and parameters will be shortened based on the link shortener you’ve selected to use on your account.



Using Custom URL templates

5. To use a template, select it from the drop down menu.

6. To add a new template press the  + (add template) icon, this will copy the parameters and values from the template you are currently on.




7. To create a new template enter a name for your template.

8. Then press Save template.



9. To delete a template, choose the template from the drop down list and press the Bin icon.

Please Note:
You cannot delete the Google Analytics template.

10. To delete parameter lines click the x (delete) icon.

11. To add parameter lines press the + (add) icon.

12. If you wish to always use this template when shortening links, tick the checkbox.

13. To save your template click on Apply.

To save a template without applying it to a URL, press Apply without a URL entered.


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