Recommended image and video formats for Instagram

Recommended image and video formats for Instagram

When choosing the right image or video for Instagram often it is hard to know which are the best formats of which Instagram supports. We've put together this article to give you the recommend image and video formats as well as recommend the size for when scheduling your Instagram posts.


Recommended format: JPEG or PNG

Recommended sizes: 

  • Square Images - 1080 X 1080 pixels
  • Landscape Images - 1080 X 566 pixels
  • Portrait Images - 1080 X 1350 pixels 


Recommended format: MOV or MP4

Recommended size: 

  • Timeline Videos - 640 X 640 pixels
  • Instagram Stories - 750 X 1334 pixels

Videos are restricted to a maximum length of 60 seconds.

For any further questions about the best formats to use for Instagram please contact us at for more information. 


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