Recommended image and video formats for Instagram

When choosing the right image or video for Instagram often it is hard to know which are the best formats of which Instagram supports. We've put together this article to give you the recommended image and video formats as well as recommend the size for when scheduling your Instagram posts.


Please Note:
The following restrictions mainly apply when posting to Instagram Business Profiles through Instagram's API, as posting with an Instagram Reminder (Post) service is manual and will still go through the Instagram mobile app natively.
Please Note:
Instagram doesn't allow Carousels, Stories or animated GIFs to be posted through their Instagram Business API, so you'll need to do so using our Instagram Reminder (Post) service with push notifications, as shown here.
  • Up to 8 MB
  • Formats: JPEG, PNG, BMP, and non-animated GIFs
  • Square - 1:1 aspect ratio
  • Portrait images - 4:5 aspect ratio
  • Landscape images - Max 1.91:1
  • Aspect ratio: Must be within a 4:5 to 1.91:1 range
  • Minimum resolution: 320x566    (lower resolutions will be not be posted)
  • Maximum resolution: 4032x3024   (higher resolutions will not be posted)    

Aspect ratio templates: 

Please note:
Instagram is strict with their ratios, so it's important to stick to the ones provided. Please feel free to click the links on the provided sizes as guidelines.




Important Note:
MOV videos might fail to post at some instances and can be less consistent than MP4 videos, but we are looking to address this ASAP.
  • Format: MOV or MP4 
  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
  • Frame rate: 23-60 FPS.
  • Picture size:
    • Maximum columns (horizontal pixels): 1920
    • Minimum aspect ratio [cols / rows]: 4 / 5
    • Maximum aspect ratio [cols / rows]: 16 / 9
  • Bitrate: VBR, 5Mbps maximum
  • Duration: 59 seconds maximum, 3 seconds minimum
  • File size: 100MB maximum


For any further questions about the best formats to use for Instagram please contact us by logging a ticket and we'll be happy to help!


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