Recommended image and video formats for Instagram

Instagram Business Profile doesn't support uploading videos or uploading multiple images.

When choosing the right image or video for Instagram often it is hard to know which are the best formats of which Instagram supports. We've put together this article to give you the recommend image and video formats as well as recommend the size for when scheduling your Instagram posts.

Please note:
Instagram is strict with their ratios, so it's important to stick to the ones provided. Please feel free to click the links on the provided sizes as guidelines.


Recommended format: JPEG or PNG

Aspect ratio range (Instagram is strict with their ratios, so it's important to stick to the ones provided):

Maximum file size: 8MB



Please Note:
To upload videos or multiple images to Instagram, please use the Instagram Posting service where you need to push the message to Instagram at the time of the scheduled message. See the support article How do I add an Instagram Scheduling Service? for more information.

Recommended format: MOV or MP4

Recommended size: 

Videos are restricted to a maximum length of 60 seconds.

For any further questions about the best formats to use for Instagram please contact us at for more information. 


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